Super Bowl Ad Music Roundup: The Darkness Returns, NBC Learns ‘How to Succeed’
Kelly Clarkson nailed the national anthem, Madonna got her “Vogue” on with some Greco-Roman gladiator dudes, and M.I.A. flipped the bird on camera, which means someone, somewhere is probably upset and hopefully this won’t become another "wardrobe malfunction" and lead to another near-decade of safe and mostly-mediocre Super Bowl halftime shows. Outside the game and its pageantry, there were plenty of notable musical moments in the commercials, too. Here are just a few of ’em.
NBC paid homage to How to Succeed in Business Without Really Trying with an all-network rendition of "Brotherhood of Man." As with any big production number, there were some low notes (Donald Trump) and some high ones (Ken Jeong’s committed shimmying, Tina Fey’s "Does a Clydesdale kick a beer at Betty White’s head?," and Ron Fucking Swanson).
Just as the world was beginning to wonder, "Hey, whatever happened to those guys who sang ‘I Believe In A Thing Called Love?,’" lo, Samsung brought them back. In their ad lampooning of the Cult of Apple, The Darkness’ Justin Hawkins, with the same neon unitard but a new and slightly sinister ‘tache, leads a gleeful crowd in their signature hit. Don’t lie – you were singing along too.
Leave it to OK Go to be involved in some complex and probably hazardous obvious viral video bait. Their catchy "Needing/Getting" served as the background for an entertaining spot for the Chevy Sonic, in which the compact car bungee jumps and does kick-flips. It thinks it’s people.
An Audi ad featuring a throng of young, sexy vampires partying in the woods got the perfect soundtrack in Echo & The Bunnymen’s "The Killing Moon."
Speaking of vampires, Vampire Weekend made an appearance last night. The track "Campus," from their self-titled debut, appeared in a trailer for the upcoming CGI retelling of Dr. Seuss’ The Lorax.
X Factor winner Melanie Amaro faced off against a very regal-looking Elton John in a medieval-themed spot for Pepsi. Her performance of Aretha Franklin’s "Respect" was spirited, but it was Elton who shone in his kingly role.
And finally, LMFAO made a number of appearances throughout last night’s festivities, most notably in this M&Ms ad, where in introducing the new female M&M (she’s "sexy smart," because she wears glasses, get it, you guys?), Red strips off his candy coating to "Sexy And I Know It." Wiggle, wiggle, wiggle, wiggle, wiggle. Yeah.