Stop Trying to Make Tidal Happen. It’s Not Gonna Happen: Madonna Holds Out Hope for Doomed Streaming Service
Madonna via Wikipedia
Just stop, Madonna. The “Ghosttown” singer and co-owner of lame music streaming service Tidal (along with Jay-Z and Beyoncé) is still holding out hope that it will become a thing. Spoiler alert: it won’t.
“It’s just the beginning, so we’re working out a lot of kinks and hopefully we’re going to build something unique and amazing that’s going to attract a lot of people,” she said in a recent interview.
What will be unique and amazing about Tidal? It boasts higher quality, but really the only thing unique about it is its price point, which is higher than its competitors. Offers of a family plan and student discounts aren’t doing much to save Tidal, whose over 900,000 followers are likely just riding out a free trial before they hop back to Spotify.
She continued defending Tidal (and tried to shut down haters who say this is just about making rich musicians richer) by saying,
“It’s important that people understand we didn’t create Tidal, we didn’t put this together, we didn’t all join forces because we’re broke and we want more money. The idea is we want to support other artists and we want people to understand this is our heart, this is our work, and we want people to recognize that and we want other artists to have a chance.”
LOL. Even other artists have disparaged Tidal as merely another means of making more money for the big artists who own it, not the indie bands who can’t catch a break.
Aside from Madonna and Jay-Z’s bank accounts, money’s still a problem for the service. It was reported last month in Bloomberg that Tidal may be having problems finding the cash to pay its requested royalties, which means it could lose catalogues of some big-draw artists like co-owner Beyoncé. And then, Tidal will really be up shit’s creek without a paddle.