Remember when Lena Dunham‘s Hannah Horvath did coke to the pulsing beat of Icona Pop’s “I Love It” on season two of Girls? That scene propelled the song into radio hit territory, where it subsequently became one of the most overplayed songs of 2013. Incessant syndication in the music industry is a double-edged sword that threatens to turn a band into one hit wonder status, but the Swedish pop duo refuse to be another radio statistic, and tomorrow marks the launch of their new EP, Emergency. The namesake single from the album came out in May, and the duo just released the second track, “First Time” today. The thing about Icona Pop is that every song promises a party, and “First Time” is no different, as evidenced in nostalgic lyrics like “the first time we got high, the first time we got drunk, the first time we fell in love.”
We’re fans of Icona Pop because they don’t take themselves too seriously. Exhibit A: the girls are currently on tour with tween pop sensation/and-then-there-were-four boyband One Direction. Their songs have a foolproof formula of pairing simple and fun lyrics with an electro house-meets-indie-pop sensibility. Basically, they make music that you want to get white girl wasted to, and if that’s not the key to success, than what is?
Listen to Icona Pop’s “First Time” below, and download Emergency tomorrow.