I’m Quite Sure I Don’t Understand The Video For M83’s “Steve McQueen”

Every song tells a story. No wait, I’m thinking of books. Most songs are just songs, which is why they don’t need visual accompaniment. M83’s “Steve McQueen,” the best track off 2011 stadium-pop double album Hurry Up, We’re Dreaming, is a great example: it’s a pure sugar rush with almost gaudy momentum. But here’s something to watch at the same time I guess.

I don’t know if I’m way hungover or this was just too French for me wrap my headache around. It’s a somewhat spooky night and there’s a kid in a yellow suit who has designed and set up what looks like dancing audio equipment, but it all appears to be in service of a different goal: bringing his toy animals to life and marching them into the crux of a giant fireworks/sprinkler display.

So also this video won a video-making contest (there’s one way to cut down on costs and brainstorming sessions) in which the only guidance about “Steve McQueen” from M83’s Anthony Gonzalez was that “It’s not about the actor!” Which was a tough pill to swallow for me, since I was planning to submit a montage of him riding that motorcycle in The Great Escape.

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