Ark Music Factory CEO Patrice Wilson Talks Rebecca Black’s ‘Friday’
While Rebecca Black’s viral hit, “Friday,” continued to rack up record-breaking YouTube hits last week, a few million people were left wondering who, exactly, was to be blamed for what they couldn’t believe they were hearing. Meet Mr. Patrice Wilson, founder and CEO of the L.A.-based, pay-per-song enterprise Ark Music Factory.
Credited with Black’s stardom, Wilson reveals in a new video interview that he was once a recording artist in Eastern Europe until he decided “to go to the United States and start making music there. Let people know what clean, good music is.”
Wilson–who also happens to be Black’s limo driver in the “Friday” video–went by the stage name “Pato,” and beginning at age 17, he reportedly performed with Euro pop star Ibrahim Maiga in countries like Poland and Slovakia. In this new interview, he answers a few hard-hitting questions about his controversial company, and folks, it seems like Rebecca Black is only the beginning.
On why he started Ark Music Factory: To show kids that music can be “clean” “safe” and “fun.”
On accusations that he’s exploiting kids/families: “Number one, we don’t charge our artists, if we are to charge an artist it can range from $2,000-$4,000. Is that a bad deal? $2,000 to $4,000 and you get everything. And you even get lunch!”
On concerns that his work is detrimental to music culture: “There’s no difference whatsoever to the songs you hear on the radio today and the songs that we make…I dare you guys to try to compare a song that has so much auto tune vs. one of the artists that we work with. It’s actually less auto tune we use.”
On the future of Ark Music Factory: “We’re going to be looking for the next viral star.”