The other night, I passed a neon-lit Sonic and, instead of thinking of my own hunger, a soft wistful voice saying "You shall love" swarmed my brain. Just as it was odd to see a Whit Stillman film last year featuring cellphones and skinny jeans, it was bizarre that Terrence Malick’s latest emotional poem of images contained a glowing and beautiful shot of a Sonic Drive-In.
But finding the mystical beauty in banal or mundane landscapes is what Malick does best. We’ve all seen a wheat field at dusk but no one can make it look so divine as he. And as this is a contemporary film, it’s only natural to include a shot like this but does make for some good laughs. So taking it a step further, Brian Carmondy has created his own Malickian ad for the restaurant—and it’s great.
Also, Rope of Silicon has given us the treat of combining the voice track from Brad Pitt’s Chanel ad with visuals from the trailer for To the Wonder and obviously it’s pretty dead-on.