Superman Gets a Brooding New Logo for ‘Man of Steel’
Zak Snyder doesn’t really care about tradition, no, not as much as he just wants to make love to your eyes with some sick-ass CGI and dope explosions, set to a nu-metal Bob Dylan cover. This is maybe a tad uncharitable. But have you seen 300 or Watchmen or Sucker Punch or anything he’s had his name on in the last decade? So it’s not that surprising that he’s given Superman’s iconic "S" logo a little bit of a revamp for the upcoming Man of Steel, the relaunch which should bring the big guy firmly into the 21st century. That’s the logo above, in all its darker, grittier glory — no bright colors of logos past, and more of a twisting cutaway for a sleeker, stylish look. Some fans will howl in indignation, but it’s reeeeeeeeally easy to ignore them: You just have to shut your computer off and go outside.
In other Superman news, the check given by DC Comics to creators Jerry Siegel and Joe Shuster in exchange for all of the rights to the character is being auctioned away, with a price tag currently sitting in the tens of thousands of dollars. It’s kind of amazing that they got just $412 for what would become a multi-billion dollar brand, which has no doubt led to the current legal debate involving Siegel and Shuster’s estates over who should really own the characters. If corporations really are people, then the estates should be able to settle this by telling DC to stop being such a dick about it.