Quentin Tarantino Latest to Shill for Japanese Cellphones

It’s old news that big-name celebrities who’d never lend their image to a television commercial in the states suffer few compunctions about doing so for the Japanese market. I’ve never quite gotten what’s so ignoble about shilling for the man here at home, especially since the idea of a Hollywood talent not wanting to be considered a sellout is laughably paradoxical, but nevertheless the trend continues with only rare exceptions. The latest to go Nipponese is Inglourious Basterds director Quentin Tarantino, who’s signed on to pitch for mobile carrier Softbank.

As Gavin Blair reports over at the Heat Vision blog:

The quirky “White Family” commercials, which feature a talking-dog father and an older brother character played by American Dante Carter, have been a hugely successful for Softbank, and about 60 have been made so far.

Tarantino, a longtime Japanophile, is to appear as “Uncle Tara-chan,” dressed in a black kimono — a new addition to the unconventional family in a country where the nuclear family remains very much the norm.

Tarantino is in pretty good company here, as no less a personage that Brad Pitt has also recently helped Softbank move a few units. Check out this Spike Jonze-directed spot where he appears opposite a sumo wrestler.

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