Pixar’s ‘Brave’ Heroine May Battle the Atlanta Braves
Disney and Pixar’s new film Brave is noteworthy, mainly because it features a female as its lead character, and she’s the adventuring protagonist, rather than a helpless damsel in distress. While few are raising objections to the film’s heroine (I mean, are there people out there who think that it’s not okay for Scottish girls to ride horses and fight battles back in old-timey times?), one group takes offense at the movie’s title. The Atlanta Braves have filed an objection against Disney’s trademark applications, claiming that the film will cause harm to the Major League Baseball team’s brand. Seriously.
Although trademarks are specific to their singular and plural forms and the Braves do not possess any trademarks for the word BRAVE (only BRAVES), the organization believes that damages will occur as a result of Disney’s trademarks being approved as they have used the singular form before on merchandise and insist it is common for fans, media, et al to use the singular form when referring to a single player, whereas the pluralized form refers to the entire team.
Private negotiations between The Walt Disney Company and the Atlanta National League Ball Club are currently taking place in regards to several of the objected filings with the ball club intending to file an objection against yet another of the registrations.
As any elementary school student with a modest grasp on grammar could tell you, the adjective "brave" and the plural noun "Braves" are two vastly different things. According to the very handy Dictionary.com, "brave" is defined as "possessing or exhibiting courage or courageous endurance." The Atlanta Braves, on the other hand, are a private sports organization represented by racist Native American imagery. See the difference?
In case you need further evidence, below are the trailer for Brave and a video of mostly white people simulating the use of a tomahawk.