Pixar Creates Fake University Website to Market ‘Monsters University’
With the release and reaction to Toy Story 3, it was clear that Pixar was onto something, appealing to the now college-aged audience who had grown up with the films. Now, after a pair of lukewarm releases (Cars 2 and Brave), the studio is marketing to the young-adult Pixar faithful with the upcoming Monsters, Inc. prequel, Monsters University, which looks at Sully and Mike’s college years. In what’s actually a pretty charming promotional exercise (if such a thing can actually exist), Pixar created a fake “.edu” website for the university in the film.
As far as a fake college website goes, the Monsters U site will look eerily familiar to anyone who’s gone through the university application process. Sweeping, brochure-panorama views of the campus, colorful CGI monsters biking on the quad and excessive school pride around athletics—the new football quarterback recruit even has a particularly quarterback-y name and the swim team conference champ won acclaim thanks to his worm-like body and seven legs propelling him to victory. There’s even a university news feed featuring academic studies and choir performances and information about Greek Life. Pandering it might be, but it’s comprehensive and, yeah, still cute.