Image Courtesy of Mattel
The new female-led Ghostbusters film has slayed the box office, pulling in $62 million domestically in under a week, and it’s toy sales are also worth writing home about. Action figures of the movie’s stars are bringing in hefty profits, Mattel reports.
The toy company has been displaying said figurines in the “boys” section of toy stores and superstores (gendered toys are a problem to be solved outside of this article). But, Variety reports, both boys and girls are purchasing the Ghostbusters merch in ample quantities. And sales on the figurines are exceeding the toymaker’s anticipated numbers.
“We’re thrilled with the response to the new Ghostbusters toy line. We worked closely with Sony to ensure each figure featured authentic details from the movie including a wearable proton pack,” said Joe Lawandus, senior VP of design and marketing at Mattel. “The early momentum shows the product is resonating with Ghostbusters fans!”
Ghostbusters is in theaters now. It’s directed by Paul Feig and stars SNL greats Kristen Wiig, Leslie Jones, and Kate McKinnon, as well as general great person Melissa McCarthy.
Check out the trailer below, and buy your toys here.