Guy Ritchie Directs Jude Law for Dior Homme

You know that strain of fragrance ads that depicts impossibly high-cheek-boned models brooding against the toniest of tony backdrops? Guy Ritchie has succeeded in crafting the moving apotheosis of those ads with his new short film for Dior Homme. It stars Jude Law as the rich, brooding every-handsome, and it finally solves the mystery of what the “characters” in all those print ads have supposedly been up to—playing sex games.

Or at least that’s what I prima facie assume is going on here. Opinions may vary, but I think Jude’s lady friend (Michaela Kocianova) is gussying him up for a little role-playing event that the two of them have scheduled for later at (where else?) the Eiffel Tower. Either that or Law’s lucked into a pair of twins, but that sounds more like an ad for AXE.

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