New Cameron Crowe Movie ‘Aloha’ Is Getting Backlash from Native Hawaiians

Cameron Crowe’s new movie Aloha isn’t getting great reviews from native Hawaiians.

Cameron Crowe’s new movie Aloha is getting some backlash from native Hawaiians for its uninventive and apparently semi-offensive title, reports the Associated Press. Coming to theaters Friday, the romantic-military-comedy (new genre?) stars an aviator-wearing Bradley Cooper, a tan Emma Stone, a basic Rachel McAdams, and a mute John Krasinski. Along with Alec Baldwin and Bill Murray, the movie screams Hollywood hit.

Hawaiian sovereignty activists disapprove of the movie’s name, pointing out that the title ‘Aloha’ is a misrepresentation of Hawaiian culture and despite taking place there, the story has almost nothing to do with the island state. Their concerns are based largely off the trailer, in which all of the characters appear to wear a lei and/or flowers in their hair at least once. According to native Hawaiian activist Walter Ritte, Sony Pictures is “taking [a] sacred name…and going to make a lot of money off of it.”

Unfortunately, it looks like Ritte might be right. Aloha has all the makings of a summer blockbuster hit (exhibit A: cast list above), and given that it came from the guy the who brought us romcom drama classics and Academy Award winners like Almost Famous and Jerry McGuire, we can expect a handful cliché lines that’ll stay with us forever.

Watch the trailer for the movie below.

Image via Aloha Movie Facebook

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