Exclusive: Six Questions w/ ‘Dark Pop’ Princesses the Bloom Twins

At a time when when indie bands all seem to look and sound the same, and one pop diva could barely be distinguished from another, the Ukrainian-born, London residing Bloom Twins – Anna and Sonya Kuprienko – are gloriously incomparable, in virtually every way imaginable.

Firstly, their frankness is wonderfully refreshing, seeming always as they are completely unrehearsed in their opinions; then, their sense of style clearly eschews any trace of banal trend-chasing, instead building a kind aesthetic narrative (and a quite provocative one at that) around their music; and yes, the music, which is impressively informed by their essential good taste, unceasing curiosity, and knack for well-chosen collaborations (both are also accomplished multi-instrumentalists.)

Having grown up in the Kiev suburb of Brovary, they first came to attention via their cover of Bob Marley’s ‘Get Up Stand Up,’ in support of the Euromaidan protests in the city’s Independence Square during the 2013 – 2014 Ukrainian Crisis. They ultimately caught the attention of Nick Rhodes, which quickly landed them in the international spotlight – and after a dozen singles, as well as tours with Duran Duran and Nile Rodgers, a debut album is at last being readied by the pair.

Their latest track ‘High On Beat’ (released June 4 via Amsterdam label Armada) is a collab with German electronic artist/producer Jan Blomqvist, on a song the sisters had actually written with superstar DJ Guy Gerber, and then put on the shelf for awhile. In finished form it’s a lush, sultry stunner with sensual R&B vibes and Teutonic sounding synths, and boasts the alluringly sybaritic lyrical instruction, “Don’t talk, enjoy the moment / I dance, why don’t you notice?”

Still grounded due to the ongoing pandemic questions, we caught up with them for an insightful chat about all things Bloom Twins.

You released a new single in March. What else had you been up to during the long quarantine?

Sonya: During the lockdown it seemed that the only way for us to feel okay was to allow our dreams to run free. I do think that the moment of isolation allowed us to zoom in on what was important, and it was always about music. 

There are some plusses to being stuck in your bedroom – as it turns out, you don’t have to pay for studios, flights, trains; you don’t even have to leave your bed to write with people around the globe. And we were lucky to have worked with some absolute icons. One of them was Benny Benassi, who not only responded to our DM, but also completed and perfected our work that is ‘DayDream’. Can’t reveal more names, but rest assured exciting collabs are already blooming, and you will soon see the flowers. 

How did you come to connect with Jan Blomqvist and Guy Gerber for the new single?

Anna: We met Guy Gerber randomly at a party in London where he was DJing. I was always a fan of his, so when he turned around and said he knows our music, and wanted to meet us for quite awhile, we were so shocked! We connected and wrote the first version of ‘High On Beat’ about six years ago. 

It stayed in our folder until we connected with Jan Blomqvist, whom we met through Instagram. We ended up going to Berlin, and finishing it with him over there. We are so happy where this track progressed to! And it was such a pleasure to work with such electronic legends.

You’ve toured with the considerable likes of Duran Duran and Nile Rodgers – are you planning to get back to live performance soon?

Sonya: We are wishing to. It’s funny how you take things for granted and then they are taken away from you with the speed of light. The world was and still is in a dark place, but there seem to be cracks of the future, snippets of light of what the world could be soon. 

You’ve performed at Fashion Week events, TED conferences, museum benefits…do you prefer those types of shows to regular touring? 

Sonya: To be honest, with all of the restrictions still in place, [it would be hard] not to love any type of show [now]. Every [venue] has its own unique magic, be it the history of the place or the reason for the gathering. But I can’t lie, we love performing in big arenas, sharing stages with music legends we look up to. So I guess it would be right to say that we love every place equally but differently.

Your debut album is finally coming to realization – can you reveal some of the influences and inspirations behind it?

Anna: We are realizing a few more features that we are madly excited about, and an album is most likely going to be released later next year, so that we can support it with touring as well.

Can’t share too much just yet, but we are promising to show you us experimenting – we love merging different genres that people normally wouldn’t. It’s our “Dark Pop” signature style!

What is the ultimate manifesto of the Bloom Twins?

Sonya: “Real” is the answer. The music and fashion industries did turn us into Dark Pop twins for a reason. At times it felt easier and even correct to do what was expected. We aren’t necessary early bloomers; in the matter of fact, our band age is about to turn us into a good bottle of wine. But time only taught us to stay real. Stay true to your art and all will fall into the right place.

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