Perry Farrell Pours Tequila at Dream Downtown’s Electric Room

Rock ‘n Roll royalty and hard alcohol made an uncharacteristically early night of it this week at the Dream Downtown hotel’s gothic subterranean cave Electric Room. “I haven’t even had a drink yet,” said nightlife impresario Nur Khan, swigging a bottle of Evian, as he watched friend and fellow creature of the evening Perry Farrell behind the bar, making a valiant attempt to mix cocktails for the small but thirsty group of VIPs. They were gathered to celebrate the launch of a new line of tequilas named Maestro Dobel.

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Just moments prior Farrell, looking like a gaunt, dark prince in a perfectly tailored black suit, neckerchief, and derby, had been regaling the assembled with descriptions of the three new liquid offerings, of which he is brand ambassador. He emphasized that this tequila is not for slamming back, but rather sipping. He then reminisced that the darker variety reminded him of the times when he ‘went for the brown stuff,’ reminding us that we were in the presence of serious imbibers.

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A true renaissance persona, Farrell, who has been at the forefront of revolutions in music, concert promotion and art, is obviously selective in what he lends his name to; and thus we approached the proffered cocktails with the appropriate reverence. “I used to not drink tequila,” he mused to us in a quiet moment on one of the club’s velvet couches. “I love wine, so I like that you can savor and sip this.”

A couple of drinks in and we started to feel a sense of many epic nights past; the tipple was superb, the company inspired, and possibilities seemed endless.

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