BlackBook Premiere: New IAMEVE Single + Video ‘Raindrops’ is a Journey Into Greater Awareness
Enigmatic LA based songstress Tiff Randol lives to create, apparently, as her voluminous inspirations have resulted in her birthing an alter ego, IAMEVE, to handle some of the overflow. As Ms. Randol also recently birthed a small human (circle of life stuff, and all), she went ahead and launched a platform, Mamas In Music, aimed at supporting musicians who are now also mothers. She’s done all this amidst racking up filmmaking, guest vocal and TV credits, and perhaps accomplishing a few things we don’t actually know about. The lady is working…hard.
But this week the focus is on IAMEVE, and her new single ‘Raindrops’ is released today. It’s taken from her forthcoming EP, Archetype – which just happens to be the first release through the Mamas In Music imprint – and BlackBook is honored to premiere the track and its accompanying video here. Deftly and viscerally channeling Kate Bush and ’90s era industrial Bowie (remember Outside?), and with a few obvious nods to NIN, it envisions an explorer navigating a journey of the self, represented in video form by a sparkly avatar surfing the cosmos (without the help of space-racing billionaires, we might add).
“The song ‘Raindrops’ is about letting go,” she reveals, “being present and dropping into the body. It’s so easy to be distracted by our very chaotic world. Taking those moments to just take it slow and breathe in the magic of everything is so important to our psyche.” #SelfCare
She goes on to to explain that the narrative of the video, “…is about human creation and the metamorphosis that our souls go through as we evolve. Every door leads us down a different path, either splitting off or morphing into something new: but we never stay the same.”
Or as a certain former American Vice-Presidential candidate would surely put it, “That hopey changey thing.”