BLACKBOOK PREMIERE: Iceland’s Ásgeir’s New Tarantino Inspired Video for ‘Pictures’
Over the years, we’ve cultivated a particular pre-disposition to Icelandic artists. And if we’re honest, we are not in the least apologetic regarding our smittenness with the Land of Fire and Ice.
It’s especially hard not to feel that way about visceral songsmith Ásgeir (née Ásgeir Trausti Einarsson), whose 2012 album Dýrð í dauðaþögn (it translates to “glory in silence) was Iceland’s fastest ever selling debut, and topped out at #1 there. His fourth long player, Bury The Moon, will be released this February 7 via One Little Indian – and BlackBook premieres here the video for advance single “Pictures,” which finds him in typically reflective mode, lyrically observing “The sun wakens the meadow / Makes a cruel world seem more right.”
The track also exhibits a decidedly more cinematic feel than his previous work, with its pensive piano and haunted string arrangements. And though his ethereal singing style is unmistakable, his vocal dramatics here can’t help but remind of Radiohead’s Thom Yorke.
The video itself is a decidedly sinister meditation on the fragile state of freedom, shot across a typically desolate Icelandic landscape.
Ásgeir explains, “The director, Einar Egilsson, came up with this idea of doing something with references to old western movies and drew inspiration from Tarantino films—and I thought that could fit well with the mood of the song. He felt like the song was kind of split in half, the verses are melancholic and sad, while the choruses are brighter and more hopeful…and so the video tries to express all those emotions on the screen.”