World Cup Ads: Alejandro González Iñárritu’s Brilliant Use of Homer Simpson
This is World Cup advertising and Homer Simpson usage at its Academy Award-nominated finest. Director Alejandro González Iñárritu (Babel, Amores Perros) shot Nike’s new World Cup spot for their Write the Future campaign which stars the likes of Cristiano Ronaldo, Didier Drogba, Wayne Rooney (in a trailer park), Fabio Cannavaro, Ronaldinho and Franck Ribéry (sans underage hooker) as well as non footballing talent like Kobe Bryant, Gael Garcia Bernal and Homer Simpson. The star-studded piece is one of the finer bits of advertising that Nike’s ever done, and it’s by far the top World Cup spot I’ve seen to date. Watch it below, then compare it to, say, Pepsi’s atrocious World Cup ad or any of the other epic, over-the-top Africa-centric ads for the World Cup. Hell it’s actually much better than Iñárritu’s 21 Grams.
Now take off your shoes, bow down, and compare all of the above to this unadulterated masterpiece which isn’t selling soda or shoes – just football and joy.