WikiLeaks Inspires Feminine Hygiene Ad Campaign
Leaked government documents, diplomacy cables and passwords are a big deal until someone makes fun of it all. On a billboard. In Pakistan. One ad agency has taken it upon themselves to turn Julian Assange’s WikiLeaks controversy into an insanely humorous ad for a feminine hygiene product, with the slogan “WikiLeaks…Butterfly doesn’t.” The billboards were erected in Karachi, Parkistan earlier this week, and for everyone who can appreciate the crude humor here, be happy to know that a print campaign to accompany this ad is already in the works.
So far, employees at RB Blue Communications have had no regrets about the new campaign. Head of business development, Amjad Hussain, says that it’s “received a very good response,” and the company’s art director Munir Bhatti told Pakistan’s Express Tribune that although he’s been swamped with phonecalls about the controversial ad, it’s achieved precisely what he intended it to. “I could have also shown a girl like other ads have. But the idea was to make it very different and to use the word WikiLeaks — and that’s what this is,” Bhatti explained.
Don Draper would be proud. (We think).