Virgin Hotels Coming Soon

What will crazy rebel billionaire Richard Branson do next? When an airline and record store business aren’t enough, go into the hotel business, apparently. The Virgin founder says he’s “not many months away from making an announcement” about his plans to become a hotelier. What would a Virgin Hotel be like (and aren’t they really opening themselves up to some tasteless joke-making, here)? Branson told Hotel Chatter that “it will will be the hippest most comfortable hotel in any city. Anyone’s who anybody will know to go there.”

It’s suspected that London will be the site of the first Virgin Hotel, but Branson’s keeping mum. Virgin and Branson already have a number of small, luxurious “limited edition” properties around the world, including Necker Island in the British Virgin Islands, the Ulusaba private game reserve in South Africa, and Sa Terra Rotja on Mallorca. We can only imagine that, by comparison, any Virgin Hotel will seem downright plebeian, even if they are totally “the hippest” things in town.

Latest in Archive

Archive

Watch + Listen: SHAED’s New Single/Video ‘Once Upon a Time’ is Hauntingly Beautiful

Archive

A Monumental Woman: New Doc ‘Ursula von Rydingsvard: Into Her Own’ Tells the Story of One of Our Greatest Contemporary Sculptors

Archive

This Happened: Vanessa Paradis Arrives in Full Chanel to Deauville American Film Festival

Archive

Please Buy Restaurant Gift Certificates…NOW

Archive

Peter, Bjorn & John Will Do a 36-Hour Live Stream ‘Festival’ From INGRID Studio

Archive

Women’s History Month: DC’s Hamilton Hotel Unveils Timely ‘Suffrage Suite’

Archive

Kristen Stewart Gets Punky in New Jean Baptiste Mondino Shot Chanel Campaign

Archive

The Beginner’s Guide To Adding Art To Your Home