Uncovering The Secrets Behind Broadway’s Bad Boy Hit ‘Rock of Ages’
Every rose has its thorn, every town has its rebel, and when it comes to the Great White Way, Rock of Ages is it. Flanked with a panties-covered set, a cast with amazingly toned abs, and a score full of the best ‘80s songs, this powerhouse Broadway musical defies the conventional stay-in-your-seat theatergoing experience, and transforms it into a sex-soaked rock concert that melds sincerity with parody; beer and shots are proffered in the aisles, rock posters dress the walls, and audience revelry is encouraged and inevitable. This bad boy breaks the rules, and it’s working; in its fourth year, Rock of Ages is selling better than ever. This month, it served its one-millionth customer, and has consistently been one of Broadway’s top 10 most-attended shows this year.
Of course, there are questions: How? Why? What is its mystical secret?
I sat down with two stars of the show to try to unlock these very questions: Jeremy Woodard – who plays Stacee Jaxx, the near-washed up, wild rock star – and Justin Matthew Sargent, who plays Drew, the aspiring rock star.
Apart from the music, what do you think people love about this show?
Jeremy Woodard: There’s something nostalgic about the ‘80s. Seeing as the economy is where it’s at, this show lets you just kick back and enjoy. There’s no drama – everything is said in jest. And when things are bad out there, you need to laugh a lot.
Justin Matthew Sargent: The story, too. It’s not your usual rags-to-riches tale. The characters start with a dream, until they realize the reality of it and that it’s not the kind of life they want to lead. They reevaluate and find new dreams in it all.
JW: The show doesn’t take itself too seriously. At all.
Unlike other jukebox musicals that stick to just one band’s music, Rock of Ages features the songs from a bunch of different ‘80s artists – Poison, Twisted Sister, Journey – attracting all the fans that come with them. That’s a pretty brilliant, commercial concept.
JMS: Oh, totally.The fans go nuts for this show. It’s all built-in. And even though it’s ‘80s rock music and a niche kind of thing, you have a lot of versatility – you’ve got your power ballads, your songs that kick ass, sweet songs like “Every Rose Has Its Thorn.” There are so many different genres that make up ‘80s rock. And the coolest thing is when the people from those bands come to see the show.
What rock stars have been in the audience?
JMS: We’ve had Journey come to see the show, Phil Collins. We had Dee Snider in the show for a little while, and he’s just the nicest. I was such a big fan of his before we worked with him, and still am.
Jeremy, since you play Stacee Jaxx, the magnetic, women-obsessed rocker, do you receive any crazy emails, dirty underwear, etc. from fans?
JW: Thankfully, no dirty underwear. When I had Facebook, I used to get crazy messages that crossed the line, so I bowed out. There hasn’t been anyone that’s been scary. We sometimes get weird letters, but the girls get stuff more than we do.
JMS: Fans make us food all the time though – lots of cookies. They’ve also made real dolls out of us.
JW: Early on, our original Stacee – James Carpinello – had a lady come out and ask him to sign her shoulder as Stacee Jaxx, and then she got it tattooed afterward. She still comes around every now and then. That’s the craziest thing I’ve ever seen.
What a souvenir. I’ve heard there are fans that have seen this show over 250 times.
JW: Oh yeah. I ask people sometimes how they can afford to see it that often. I like Krispy Kreme, but I don’t think I can eat that many donuts.