Today In Unusual Fragrance News: Smell Like Pizza, Will Oldham

With the holiday shopping season still in a frenzied state (Chanukah starts this weekend!), many companies are trying to launch those last-minute new products for the individual of particular or discriminating taste. Fragrances are usually a rather popular gift—that is, when they’re a normal floral or musky or refreshing and ocean-esque scent. But some people want a more, er, distinctive aroma about them. And for when no mere Acqua di Gio or Marc will cut it, there’s Pizza Hut perfume.

You heard me. Pizza Hut perfume. What started as ad agency Grip Limited making a joke on Pizza Hut Canada’s Facebook page became an actual thing that someone made. Turns out, some people legitimately wanted a real fragrance you can spray on your body or dab behind your ears that makes you smell like a pizza box just opening, with all those sweet, doughy aromas mingling before the first slice is devoured. The company made 100 limited-edition bottles of the stuff, which went quickly, so you won’t be able to pick one up for your pizza-obsessed someone this time around. But hey, maybe they’ll make more next year.

IF smelling like a greasy mélange of dough and cheese doesn’t sound like your jam, Will Oldham of Bonnie “Prince” Billy has a more, er, refined new scent on the market. The unisex Bonnie Billy will set you back $220 and apparently does not smell like whiskey and sadness and dive bar, but according to blogger Diane Pernet, who knows more about fragrances than most people, Bonnie Billy contains some of the oldest known scents in the art of perfume-making, including “the scent of the Agarwood tree” as well as “Egyptian jasmine, French mimosa and the rare, exotic oils of Mukhallat and kewda.” So, you know, no pizza. 

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