Perez Hilton Directly Causing, Profiting from Apocalypse

You know that expression, “there’s a little truth in every joke,” right? It has to be, in some regard, applicable to advertising. In this case, professional gossipcreature Perez Hilton is now (1) statistically “influential” and (2) helping the end of the world advertise. Of course.

According to an index launched by a PR agency P-Nasty Tweeted breathlessly about (“A new study shows that the most influential Tweeter in the world is …. ME!!! Amazing!”), Perez Hilton is now “influential” based on his fucking Twitter.

The TweetLevel index, launched by PR agency Edelman, uses an algorithm incorporating elements such as the number of followers, the number of retweets, and the level of engagement and influence of a Twitter user to calculate how influential they are compared with the rest of the Twittersphere. Using Edelman’s metric, the most influential tweeter in the world is the bitchy Hollywood gossip blogger Perez Hilton, with a score of 87. He ranks as not only being more influential than Mashable, which has a score of 86.3, but the ranking also finds that more people think Perez Hilton is trustworthy than Mashable.

Note, also, that this is launched by a PR agency, with the press release announcing it coordinated likewise, and they could just be trying to get the snide, snouty blogger in their pockets. Just a guess.

Meanwhile, Perez is helping shuffle along the end of the world by taking money from it. No, he’s not doing work for the Tourism Board of North Korea (yet), but he is running a very scary banner ad for dumbass apocalyptic shitshow 2012 on his home page. I refuse to link to that bullshit, so just look:

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Any theories you have about this person are probably warranted and true.

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