Nike claims the buyers of their brand are separate from the rest, and it’s true–since its inception, the Nike Air Force 1 has been the “cool kid” symbol for basketball-players, street culture enthusiasts, and everyone in between. The brand has employed more utopian language to describe their newest project, highlighting and celebrateing the different tribes of people who all buy the popular Air Force 1 shoe.

This tribe mentality was reinforced with designer Riccardo Tisci, whose third installment of AF1s comes out on October 16 (and you’ll be able to get them here).

“Everyone in the world needs identity so they are all making themselves into tribes. They are more Goth, more pure or more punk, more rap, more R&B…You can have a million different tribes, but it’s always one thing that unites them,” Tisci said in a statement.

And it’s the Nike AF1, whose popularity leaps across social barriers of all kinds, uniting people of the world by sport and by brand worship. Dramatic langauge aside, the new AF1’s are pretty cool–more chic than Shaq — and we could definitely squeeze some room for them in our wardrobes.