If there’s one thing the world loves perhaps far more than it should, it is Internet-famous cats with distinctive faces. There was the tongue-lolling Lil Bub, who did the talk show circuit, had a bourbon cocktail named after her and even became the subject of a documentary, Lil Bub & Friendz, which premiered at the 2013 Tribeca Film Festival.

Then, there was Tardarsauce, aka “Grumpy Cat,” who became a meme, a symbol of equality, the subject of thousands upon thousands of parody Twitter accounts and even has a for-real (fur-real?) movie deal of the family comedy sort. It’s enough to make you hope that at least there’s some sort of Feline Actors’ Union to ensure these cats-turned-memes-turned-moneymakers get the compensation and catnip money to which they are entitled.

Well, America, meet your new cat to obsess over. Hamilton, aka “The Hipster Cat,” is a local celebrity in his hometown of San Francisco and gaining fans the world over with his distinctive facial patterning, which looks like an old-timey handlebar ‘tache. How charming! A cat with a mustache! Now two things the Internet drools over are together at last!

In keeping with his “Hipster Cat” branding, his humans frequently photograph him with things like Whole Foods trucker hats and PBR cans. Get it? Hipsters! Cats! The Internet can’t look away! And guess what? He already has an Urban Outfitters shirt deal. He’ll probably get a movie deal now too, or at least a cameo on Portlandia as another cat with a band. It won’t be long now (meow) before these celebrity cats start getting TV endorsements and, you know, over-sharing on Twitter and having celebrity beef with each other. Yikes.