And so, after a few weeks of hype, Mike and his apartment are going quietly into the night. Grub Street has published an in-depth piece on the future of the fleeting New York epicenter of cool: there is none.
Last month, Gawker blew the door off the mysterious NoHo apartment that was hosting after parties that included celebrities like Axl Rose and Will.i.am. But as it turns out, Mike and his apartment were parting ways in March, information that came to late after the Gawker piece. Within hours of its posting, a commenter noticed a GPS watermark (we still don’t know what that is) on a photo of Mike’s pickle cabinet, causing the Village Voice to hunt down and quickly out the location. That resulted in “people asking if they can get in; people asking people that know me if they could be brought, people buzzing my buzzer, people poking around about me in the restaurant downstairs.” Clearly, Mike didn’t think that party-hungry New Yorkers would sniff out his location, and then molest the shit out of it. RIP Mike’s Apartment, you won’t be missed.