Las Vegas Heats Up This Spring

Surrender at the Wynn Las Vegas is partnering with Nivea for Men, and the unlikely union between the club and skincare brand kicked off their “Look Like You Give A Damn” campaign earlier this month.

Last Saturday night, Jason Derulo performed at the club as free haircuts via the Nivea For Men pop-up barbershop were given out poolside. The event was festive and the promotion gives a sharper edge to Surrender. Pun intended. Tonight, Holland’s Afrojack plays at Surrender, while Saturday evening Nivea for Men tapped Calvin Harris to play poolside at the club.

But The Wynn isn’t the only game in town. The new Cosmopolitan is bracing for its first summer on the Strip, and was packed last weekend, with the Strokes on one side of the hotel at The Chelsea. Restaurants were jammed, with Jaleo and Blue Ribbon (where the Strokes ate two nights in a row) seemingly the busiest. Next month, the Cosmopolitan will host a few big acts at their Boulevard Pool, including Robyn (performing with Baltimore’s Rye Rye) on April 14th, and a sold-out Mumford & Sons show April15th. And on April 9, Marquee’s Day Club pool will launch.

Not to be outdone, hotels that have been hosting pool parties for years, such as the Hard Rock, are once again bracing for a busy summer—and it all starts next month. Beginning April 17, Rehab at the Hard Rock kicks off what’s sure to be a busy spring, and a press release says the hotel has “revamped the property and pool area to provide guests with superior service, quality and amenities,” whatever that means.

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