Lana Del Rey! “Blue Velvet!” H&M! Blouses!
H&M’s new spot combines two figures that have been all over the Internet for the past couple of weeks — Lana Del Rey, who was named British GQ’s Woman of the Year (and posed nude on the cover, sparking some rather heated reactions about objectification, the double standard of how male and female entertainers are presented and other things that it’s pretty unbelievable that we still have to talk about them in 2012), and filmmaker David Lynch, who appeared on Louie as a talk show host and made film and television nerds everywhere explode with joy in 140-character spurts.
The clip pays homage to Lynch’s opus Blue Velvet, in which Del Rey performs a rather compelling version of the film’s title track to an audience of creepy, Lynchian figures. Sadly, the ad is not actually directed by David Lynch, who has his own share of unsettling but memorable advertising work, most notably the ad he did once for home pregnancy tests.
I don’t know about you, but now I really want a new blouse. Well played, H&M.