Kenneth Tong Apologizes for Anorexia Twitter Hoax

In case you’re out of the Twitter loop, Kenneth Tong, who’s a contestant on the current incarnation of Big Brother (UK), recently caused a minor stir by promoting what he calls “managed anorexia” via a “size zero pill.” Tong become a worldwide trending topic on Twitter, and drew the ire of many celebs, including Simon Cowell and Katy Perry. Well, today Tong announced via Twitter that the whole thing was a hoax.

Turns out Tong made a bet with a friend about whether he could become a globally-recognized figure within a week. He won. But now he feels terrible and is donating a bunch of money to eating disorder charities. This whole story seems too bizarre to even comment on, except to say, “Those crazy Brits,” and leave it at that. Then again, the fact that people gave serious thought to Tong’s tweets does highlight the glaringly disturbing fact that even the most minor celebrity can get the world’s attention solely by saying something idiotic, which I guess was Tong’s point in the first place. So let’s agree to never speak of Kenneth Tong again.

Here’s Tong’s full apology:

“I think it is time for to come clean. The whole size zero thing is a hoax. It came about after an interesting discussion I had with a friend of mine. The discussion centered round whether it was possible, to go from nowhere to be a globally recognized figure within a week harnessing the power of the internet and specifically Twitter, which I have always maintained is a better medium than national TV. My friend said it wasn’t possible. I said it was. To prove him wrong, I decided as a hoax to promote via Twitter something that was universally appalling, I chose managed anorexia. I would like to make it clear, I chose the subject as a hoax as I knew it’d be appalling to men and women. The campaign has worked; I have been a Trending topic on Twitter for over a week. I am scheduled to appear on TV, the Press and Radio shows, over the course of the next week: Grazia, Telegraph, The Sun, The Sunday Times etc. Now it’s time to come clean and stop the bandwagon. My honest personal opinion on managed anorexia is it is an disgusting and illogical idea. It is a mental illness. It cannot be managed. To all the people I have offended as part of this scientific experiment, I would like to apologize to you and to show my sincerity I will making a sizeable donation to beat: the leading UK charity for people with eating disorders and their families. Furthermore, I have decided to auction my custom Apple iPod Nano watch on Ebay, the proceeds from this will be going to the charity, beat.”

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