Joan Smalls is the New Face of Estée Lauder

Twenty-two-year-old model Joan Smalls is no stranger to the industry. She landed a prime spot in Tom Ford’s hush-hush SS11 womenswear preview, has a bevy of covetable campaigns under her belt, including Gucci and Givenchy, and was an exclusive model for Givenchy’s fall haute couture collection (alongside the equally busy Daphne Groeneveld). But the latest notch in her fashionable belt is not only major, it’s historic. Smalls has been named the 2011 Global Spokesmodel for Estée Lauder’s cosmetics and skincare line—the first Puerto Rican model for the brand.

According to Estée Lauder Senior Vice President and creative director Aerin Lauder, selecting Smalls to represent the brand was an obvious choice: “She’s confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth,” Lauder tells Vogue. Smalls will join the ranks of other global spokesmodels Constance Jablonski, Liu Wen, Carolyn Murphy, Hilary Rhoda, Gwyneth Paltrow, and Elizabeth Hurley, and has already filmed the first television commercial for her new gig. Now that she’s a spokesmodel and sure to become a household name, it’s only a matter of time before Smalls reaches supermodel status.

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