A heavily-sequined, glam-fueled affair is par for the course when it comes to Versace–and today’s show in Milan was no exception. What sets this season apart is a new approach to the label’s heritage. In a bold but basic palette of red, yellow, green, and blue, the Versace logo emerged as a design element, winding its way across shoulder straps and shoe heels, while alphabet letters spelled out the label’s name on sweatshirts and suit jackets. If this seems like a return to 90s logomania, think again. Donatella Versace had a decidedly contemporary take on the matter: her show notes called all those reworked logos “the emoji of the future.”

Red lights at @versace_official. Waiting for the show #mfw

A photo posted by Milano Fashion Week (@cameramoda) on Feb 27, 2015 at 9:48am PST

The pre-show staging at Versace

V is for @Versace_official! The Gorgeous beauty look is the work of @patmcgrathreal and @guidopalau ❤️

A photo posted by @karliekloss on Feb 27, 2015 at 11:07am PST

 

Miss Kloss shows off the bling

Donatella revisiting @Versace_Official in the 1990’s for AW 2015

A photo posted by @aplaingirl on Feb 27, 2015 at 12:08pm PST

90s game strong at Versace

The letters of @versace_official remixed like the blingiest alphabet soup ever

A photo posted by Susie Lau (@susiebubble) on Feb 27, 2015 at 12:11pm PST

 

The logo laden line up

Detalles en la colección #FW15 de @versace_official, presentada hoy durante #MFW. #Versace

A photo posted by Harper’s Bazaar en Español (@harpersbazaarmx) on Feb 27, 2015 at 11:59am PST

Pattern detail and primary color