Industry Insiders: Tara Solomon & Nick D’Annunzio, Ink Tank
Miami-based marketing pro Tara Solomon met her partner in business and life, Nick D’Annunzio, in South Beach in 1997. After testing the waters long distance, the two came together as co-principals in the public relations, marketing, and events firm Tara, Ink., whose clients include the Forge restaurant, the Delano South Beach hotel, and Hermès.
The duo expanded their operation to Los Angeles, in 2005, and added New York last year. Fortunately, given their hectic schedules, Solomon and D’Annunzio balance each other out well. “Nick’s a minimalist, I’m a maximalist,” says Solomon, former “Queen of the Night” columnist for The Miami Herald. D’Annunzio insists that the secret to their success lies in constant evolution. “We stopped faxing and started tweeting,” he says playfully.
“For PR and marketing, integrated vision is now crucial,” he adds. “The best PR campaign comes with a shrewd marketing strategy, so we propose programs, not just campaigns.”
In their Miami office, part of the vision is Solomon’s signature girlie glam style. “I save time by dressing for the entire day and night,” she says. “Which sometimes means I’m wearing sequins at a board meeting or lunching with a new client in a cocktail dress. In Miami, though, no one seems to care.”