Industry Insiders: Rande Gerber and Roberto Serralles, Spirited Entrepreneurs

Having mastered the art of owning and operating stylish bars and lounges, nightlife entrepreneur Rande Gerber (right) decided to enter the next closest line of business: producing and marketing his own spirit. "I love rum, but I wanted to do something different," Gerber says. "I decided that if I wanted to do well, I needed to team up with the best." The best, in this case, is represented by Roberto Serralles (left), a master of distilling, blending, and aging whose family has been producing rum in Puerto Rico for nearly 150 years. The result of their collaboration is Caliche, an aged white rum with citrus, caramel, and vanilla notes that’s smooth enough to enjoy on the rocks, while versatile enough to mix into daiquiris and other cocktails. "The idea is to make a really light distillate and then let the barrel do its magic," Serralles explains.

Caliche rum is available in the Gerber Group’s many venues, including Lilium in New York, Stone Rose Lounge in Los Angeles, and Whiskey Sky in Chicago. 

Latest in Archive

Archive

Watch + Listen: SHAED’s New Single/Video ‘Once Upon a Time’ is Hauntingly Beautiful

Archive

A Monumental Woman: New Doc ‘Ursula von Rydingsvard: Into Her Own’ Tells the Story of One of Our Greatest Contemporary Sculptors

Archive

This Happened: Vanessa Paradis Arrives in Full Chanel to Deauville American Film Festival

Archive

Please Buy Restaurant Gift Certificates…NOW

Archive

Peter, Bjorn & John Will Do a 36-Hour Live Stream ‘Festival’ From INGRID Studio

Archive

Women’s History Month: DC’s Hamilton Hotel Unveils Timely ‘Suffrage Suite’

Archive

Kristen Stewart Gets Punky in New Jean Baptiste Mondino Shot Chanel Campaign

Archive

The Beginner’s Guide To Adding Art To Your Home