Industry Insiders: Bobby Green, Designer of L.A.’s Top Themed Bars
When Bobby Green (center) transformed a space in Los Angeles into a log cabin-inspired bar in 1998, and quickly saw lines form to get inside, he knew he had hit on something huge.
“I realized that people don’t just want a cool bar with red lights and velvet chairs; they want more,” says Green, the man responsible for transforming L.A. nightlife into a highly thematic, immersive experience into another era. As the creative director of nightlife company 1933 Group, and a self-professed “old soul,” Green has since opened, among others, the Mexican grotto-inspired bar La Cuevita, the post-Prohibition Thirsty Crow, and most recently, the Savannah townhouse Sassafras Saloon, trucked in straight from Georgia.
“Sassafras is our biggest and grandest spot so far,” Green says. “We had more money and time to make the place perfect, so we shopped around Savannah to buy bits and pieces that really capture that lazy, relaxed Southern feeling.”
While Green is inspired by the movie set that is the city of Los Angeles, most of his ideas come straight from his favorite memories of growing up in Oklahoma, and skiing in New Mexico and Colorado every year. “I live in another era,” Green says. “There are so many places I’ve gone to and love, and all I want to do is recreate them, and let others have those incredible experiences.”