Her company may be called Luckyrice, but Danielle Chang has earned her success, laboring tirelessly to expand her media and marketing firm into a powerhouse that now works with hundreds of chefs, restaurants, and culinary partners to bring Asian cuisine to consumers in North America.

Chief among the firm’s projects is its annual Luckyrice Festival (May 2-8), a celebration of Asian food and culture in New York with events like La Fête Chinoise, a collaboration between French chef Daniel Boulud and Chinese chef Susur Lee at Boulud’s Daniel restaurant. Born in Taiwan, Chang moved around the world before settling in New York, where she landed a journalism gig at The New York Times. Since then, she’s been – among other things – an art history professor, a risk arbitrage expert, the CEO of fashion label Vivienne Tam, and the founder of Xiao Bao Chinese, a Mandarin-language pre-school in New York. With Luckyrice, it seems she’s finally found the right fit. “Luckyrice perfectly combines my eclectic background,” she says.