Iceland Fashion House Designs Celebratory Volcano T-Shirt
Icelandic fashion designers E-label have announced a commemorative long tee imprinted with images of Iceland’s erupting Eyjafjallajokull volcano. E-label co-founder Asta Kristjansdottir is quite hot on the idea:
We sell our products in TopShop in the UK so we thought it made sense that the next collection feature a range with pictures of the volcano erupting on our designs. We held our first ever Reykjavik Fashion Festival on the first day the volcano erupted so we took that as a good luck sign and sent our design team to the volcano to come back with sketches and photographs of the lava shooting into the air. The funny thing is it’s really hot by the volcano but we’ve had very late and very heavy spring snowfalls in Iceland so it looks really beautiful and we just had to incorporate it in to e-label’s designs. We used to be famous here for Bjork and of course the collapse of the banks but now we think these clothes will be bestsellers!
No word yet on availability or price, but demand is expected to be explosive. See below for other E-label designs that also feature a mountainous or hot liquid theme.