H&M’s Collection of Style Line—Sorry America, Not For You
Unfortunately for those of us stateside, H&M has debuted another collection for their premium line in Europe featuring higher quality materials and construction than you’d expect from the budget fashion house which carries of-the-moment clothing for men and women. The line, called Collection of Style (COS for short), is avant-garde and of a much more focused and neutral color palette. The men’s and women’s lines can be seen on the COS site, which makes no mention of its relation to H&M (save the fine print in the About section).
However, the looks are smart and timeless—we have our fingers crossed for the line to arrive in America soon!