More Important than Cyber Monday: World AIDS Day

Today marks World AIDS Day, a day of awareness that has occurred annually on December 1st since 1987. The diseases has claimed the lives of 36 million globally and an approximated additional 35 million live with the HIV virus. Even if you don’t have an extra dime to your name you can help raise and spread awareness today.


karen elson
Instagram via @misskarenelson#WorldAidsDay You should all watch the amazing #HBO doc The Battle Of Amfar it’s incredible!”

HBO’s new documentary (and a 2013 Sundance selection) The Battle of Amfar examines the unlikely collaboration between Liz Taylor and research scientist Dr. Mathilde Krim, who co-founded Amfar, the American Foundation for AIDS Research.



Victoria Beckham lends her brand name to this fundraising tee-shirt which features a screen-printed World AIDS Day red ribbon logo, inspired by a bold paintbrush stroke. The T-shirt is $140 and available now at Beckham’s London store, and


The ever beloved Prince Harry recorded this heartwarming video for the cause.

The video also serves as a launch for the new #feelnoshame campaign, a part of Sentebale, a charity founded by Prince Harry and Prince Seeiso of Lesotho.


mac viva glam

This isn’t a one-day affair but it is a particularly appropriate day to buy a lipstick from MAC’s Viva Glam collection, currently a collaboration with Rihanna, from which 100% of the proceeds go to “helping women, men and children living with and affected by HIV/AIDS.”


Visit Bibi Cornejo Borthwick’s Tu Sisi to learn more about the foundation’s efforts to support Swazi orphans.


“PLEASE visit my website to find out how you can help the fight against HIV/ AIDS. These children deserve a chance, a future and love and support in receiving help. More than 35 million people are now living with HIV. 3.2 million are under the age of 15. In 2013, an estimated 2.1 million people were newly infected with HIV. 240,000 were under the age of 15. Every day more than 5,700 people contract HIV—nearly 240 every hour. In 2013, 1.5 million people died from AIDS. Since the beginning of the pandemic, nearly 78 million people have contracted HIV and close to 39 million have died of AIDS-related causes.ore than two-thirds (70%) of all people living with HIV, 24.7 million, live in sub-Saharan Africa—including 91% of the world’s HIV-positive children. In 2013, an estimated 1.5 million people in the region became newly infected. An estimated 1.1 million adults and children died of AIDS, accounting for 73% of the world’s AIDS deaths in 2013. #worldaidsday #swaziland” Cornejo Borthwick posted, next to the picture on Instagram.


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If you’ve been considering finally getting on a new laptop, or splurging on an iPad, or even just upgrading your phone case, today would be a perfect day to do so. Apple will donate a portion of today’s proceeds to (RED).

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