How Private Plane Travel Will Survive the Recession

Being a private jet company these days kinda blows. You’ve got a bad rap from the auto-industry-meets-congress-to-beg-for-money debacle, and to top that off, business is in the toilet. With your sales dropping and your reputation shot, what can you do? Well, four fancy-pants jet companies have tried to turn the tides by creating ads to counter the bad PR they’ve landed in. Flexjet tries to address the issue head on, literally saying that private jets do not mean “I’m a well-heeled jet-setter who spends money frivolously.” Er, what do they mean, then?

Apparently, they mean, “I’ve got work to do.” Dassault takes the stance that private jets are models of efficiency. Beechcraft claims that the Detroit CEOs would have been better off marching on Washington in their private jets. Best of all is: Cessna, whose stance boils down to encouraging private jet travel as a way to instill envy and annoyance. Truth in advertising at last! See below for examples.

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