BFC Announces Fashion Film Winners + 9 of the Best Fashion Films We’ve Ever Seen

Gareth Pugh FW13. Photo: Leandro Justen/BFAnyc.com

Fashion shows and front rows… concepts we’re all used to. It’s the alternative media, the additions and extras, that seem to be gathering speed. Productions, performances, and film are all becoming de rigueur, and the British Fashion Council is continuing to take note.

The program, started in 2012, has helped to fund films for designers such as Mary Katrantzou, Jonathan Saunders, and Nicholas Kirkwood, pairing them with director/producers like Nick Knight and Ellen Von Unwerth. This year the recipients are Gareth Pugh, House of Holland, and Jean-Pierre Braganza.

The films will debut in the tents during London Fashion Week.

Fashion films draw a deeper connection between the brand and the viewer, offering an extra glimpse inside the designer’s world. These are some of the best we’ve ever seen, from models dancing to Pitbull at Lanvin to a Lena Dunham directed short on the topic of best friends. Enjoy.

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Lanvin Fall Winter 2011 campaign video starring Karen Elson and Raquel Zimmermann (to the tune of Pitbull’s “I Know You Want Me”)

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WREN’s “First Kiss” video, which went completely viral, featured pairs of people meeting and kissing for the first time on camera

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Yohji Yamamoto on the rituals of “Getting There” for Nowness

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The revival of Bon Qui Qui by Alexander Wang

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Karl Lagerfeld’s fairy tale for Chanel

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Rye Rye performs in Prabal Gurung

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Prada presents “A Therapy” by Roman Polanski, starring Ben Kingsley and Helena Bonham Carter

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In bed with Cara Delevingne for LOVE

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Lena Dunham’s short film “Best Friends” for Rachel Antonoff

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+ Watch an amazing Rag & Bone video featuring Lil Buck and Mikhail Baryshnikov dancing together 

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