From Usher to Ke$ha: Superbowl Week Begins in Dallas

In case you’re not an American, next weekend is the Superbowl, the big kahuna, the end all and be all. And because it’s such a massive deal, big brands are pulling out all the stops in an attempt to woo celebrities and media types to Texas for the festivities surrounding the football game. Here’s what to look out for if you’ll be in Dallas next weekend.

The usual suspects will be throwing soirees with Texas-sized budgets, including ESPN, Playboy, Maxim and GQ. But over at Zouk nightclub, Lil Jon, will be kicking off the week on Monday with a show, followed by names like Chris Brown and Snoop Dogg, tapped to host nights thoughout the week. Also on Thursday, Diddy hosts a party dubbed Dallas First Down

Budweiser is going all-out over the course of four days at their “Bud Light Hotel.” The pop-up venue features a tent big enough to hold Mark Cuban’s ego, and can accommodate up to 3,500-plus guests. On Thursday, the makeshift hotel will hosts the a performance by The Fray and special guest Lifehouse, while on Friday, the gangsters take over for the Playboy party, featuring Snoop Dogg, Warren G and Flo Rida. But on Saturday, the venue brings out the big guns with Blackbook darling and Disney hater Ke$ha, who’ll be joined by former rap stars Nelly and Pitbull, because they are who they are, or something. But not to be outdone by its less alcohol-by-volume competitor, Bacardi hosts an equally impressive event on Friday: the Official Sports Illustrated Super Bowl party has the the Black Eyed Peas doing what will amount to a dress rehearsal for their halftime performance, minus the pyrotechnics. Audi will host a more sedate series of invite-only affairs, including a cocktail party on Friday, with the First Couple of Twitter, Demi and Ashton, in attendance.

On Super Saturday, DirecTV/HDNet has tapped Usher to perform at their bash, with Samantha Ronson DJ’ing beforehand. It’s another exclusive soiree, but sinister billionaire Mark Cuban is going to give away a few tickets via this Facebook page.

And the most talked about event of the weekend? Who else but Prince’s party. At his event, general admission tickets go for a cool $1500. Remember, that’s general admission. VIP tickets, whatever that means, will cost you at least another grand (and VVIP, otherwise known as the “VIP Nest,” go for $12,000). Prince has a website explaining all of this. A charity is involved, we hope.

Last but not least, is the epic and odd parings going down at the XLV Cotton Bowl parties. Thursday night they have Lena from t.A.T.u and the Village People, people. If that’s not reason enough to book your tickets to Dallas, we can’t help you.

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