Facebook Movie Can’t Advertise on Facebook
David Fincher’s The Social Network isn’t coming out until October, but marketing for the film is already underway. The ominous teaser trailer was released a week ago, and the filmmakers are currently sending out inquiries regarding advertising buys online. You’d think Facebook, of course, would be the perfect place for said advertising; after all, the film details the company’s founding by programming wunderkind and suspected nerd Mark Zuckerberg. But, as the WSJ reports, The Social Network and Facebook don’t quite get along.
Facebook’s rules about advertising are part of the reason. According to Steve Elzer, SVP of Media Relations at Columbia TriStar, “Facebook’s advertising guidelines don’t allow ads to reference the company unless Facebook has cooperated with the object of the ad.” Facebook has’t cooperated, so they wont be running any ads.
Why no cooperation? It seems that Zuckerberg isn’t exactly looking forward to the movie. He bashed it in a recent interview, and told the WSJ that the book the film is based on (Ben Mezrich’s non-fiction work) contains numerous “inaccuracies.” No word on what those might be, but if Zuckerberg wasn’t pissed off about the film before the trailer, it’s easy to imagine how he might be now. The first thing it calls him, in bold letters across the screen, is a “punk.”