Checking in With Pre-Fall

Pre-Fall 2011 collections have been steadily rolling out over the past couple of weeks, even if they are—according to Michael Kors—deemed less important collections due to their unfortunate name. Kors explains to Elle that people tend to skip over pre-fall and go right to fall/winter clothes: “You see everyone in the front row bundled in furs and tweeds in September and it looks insane!” Resort collections, on the other hand, sell well because the name sounds appealing. “Everyone knows now that resort is important, but because the name ‘pre-fall’ is so ugly no one wants to acknowledge that these are the clothes you actually put in your closet,” Kors tells Elle. However, the truth of the matter is that the pre-fall season continues to grow in significance, playing a particularly important commercial role for many designers, such as Oscar de la Renta (pictured).

View all the Pre-Fall collections here and here.

image Jason Wu Pre-Fall 2011

image Chanel Pre-Fall 2011

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