Brand Watch: MANIAMANIA
With only two collections under their belt, Australian designer duo Melanie Kamsler and Tamila Purvis have struck gold with their mystic-meets-modern jewelry line, MANIAMANIA. No strangers to success, the two met while working as art director and fashion editor for Russh, the Australian fashion magazine with a global cult-like following. “We always had a very similar aesthetic and appreciation for the same films, music, muses, clothes and jewelry,” says Purvis. “A few years later it seemed like a natural progression to combine our love of these things with our varied and complementary skill sets into a collection.” The duo’s interest in raw gemstones like Black Tourmaline and Aquamarine enshrined by beaten bronze and silver metals is what gives each cuff, necklace, and ring they produce its own distinct shape and size. “We’re quite obsessed with crystals—the color, shape, and how they form really blows our minds,” Purvis notes. “The energetic quality is also really meaningful for us. We like the idea of each person getting a unique piece and a unique experience from our jewelry.”
Their second collection “Dust” melds the brand’s love for crystal formations, the ancient luxury of Egypt, and aspects of the 1986 film, Labyrinth—a nod to none other than David Bowie. “Bowie was supposedly really into Egyptology and Occultism. It all came together with this image we loved of him dressed in a sphinx costume shot in 1969,” Purvis explains. And their favorite piece? “It’s got to be the Kingdom Ring. We love the pyramid design.” The collection’s enchanting look book and two films features Bambi Northwood-Blyth, the Aussie It-model of the moment. “Bambi has a real ethereal yet modern look with those beautiful eyebrows. We had fun shooting her,” says Purvis.
Kamsler and Purvis are currently in New York working on the look book and film for their next collection.