Bon Iver Designs Shoe With Keep to Benefit Best Friends Animal Society
Bon Iver’s Justin Vernon has a new project—he has partnered with Los Angeles clothing and footwear company Keep to design a limited-edition shoe for charity. Proceeds from shoe sales will go to benefit the Best Friends Animal Society, an animal welfare and advocacy organization, which operates the country’s largest sanctuary for abused and abandoned animals. Appropriately enough, the Vernon-designed sneaker sports a fishy theme that felines will appreciate: a salmon color, herringbone accents and a fishbone sketch across the toe. Tuna scent not included.
The Keep family’s rescued cats, who have amazing names like Orange Roughy and Peanut Butter Face, seem to be quite appreciative of Vernon’s efforts. They also find the shoes to be great cuddle companions, and delicious. Vernon has two adopted cats of his own.
This isn’t the first time Keep has partnered with a popular indie artst to create some cool kicks for charity. Back in 2010, the company collaborated with Animal Collective to create the “Tobin,” a shoe designed by the band’s Avey Tare, to benefit the Socorro Island Conservation Fund, which works to preserve the ecology around the Baja California coast.
The Keep + Bon Iver shoes are available for pre-order until July 1st and they will arrive and go on sale in October. For another purr-fect convergence of the feline community with Vernon’s tunes, here’s Cookie the cat falling asleep to a whispery Bon Iver track. If you’re needing a catnap at work, just put this on: