BlackBook for Haiti
Let’s clear the air: we know there’s something slightly uncomfortable about, say, Kiehls donating a dollar to Haitian relief efforts for every Tweet they get. You can’t buy 10,000 Tweets, but Kiehls gets to donate $10K — which, to them, isn’t that much — and they get good publicity. But, for once, we’re not going to be overly cynical about this kind of thing. At the end of the day, Haitians need money, and, unfortunately, they’re going to be needing it for some time to come. So we’re gonna do our part, too. For every subscription to BlackBook that’s purchased through the end of February, $5 — 25% of the subscription price — will go to the American Red Cross. Will we benefit from this in some way? Absolutely. We want people to read our magazine and download our iPhone app — and we also want to help Haiti. We hope you’ll be a part of it.