Ann Taylor’s On Tumblr Is On Tumblr

For reasons I’m still not sure I really grasp, big brands have been really slow to adopt Tumblr. Not just media brands (present company excepted), but regular consumer brands that otherwise can’t get their pants off fast enough for Facebook, Twitter, or Foursquare have been a little skittish around the general anarchy and bloggy generalities of Tumblr. Well, who else would lead the charge into this uncharted territory but … Ann Taylor?

Well sure, why not. Hence the long-gestating On Tumblr, which is really just a curated content sifter that lets you dip your extremity in the Tumblr content flow without getting swept away under a tidal wave of MemeGenerator pics.

On Tumblr is not much more than a hybrid child of Tumblr’s Directory with the mosaic approach first popularized by Tumblr Mosaic and later adopted for all Tumblr archive pages. You can either surf in a selection based on categories deemed interesting by Ann Taylor, or check out similar recommendations curated by BlackBook. No hidden agenda … it’s just a fun content toy. You can add your own suggestions into the mix by clicking “Participate.” So play around, and ask yourself why AOL hasn’t bought this thing yet.

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