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- 808 Sutter St., Nob Hill 94109
- 415-567-8080
The Mi Concept
A mysteriously intriguing new label, storefront and retail design project popping up in SF's humdrum Nob Hill. Little is understood of what this heady capital-C Concept is, but the collection hangi... read more
- 320 Grant Ave., Union Square 94108
- 415-399-9898
Shotwell
A killer new boutique, just off of commercial Union Square, stands on its own among all the big names. This indie-emporium is stocked with cutting-edge designs for women and men with collections ... read more
- 200 Stockton St., Union Square 94108
- 415-392-2808
Gucci
The refurbished landmark art deco building now Gucci store is located in bustling Union Square. This redesign has left this a downtown hotspot. A multi-tiered, modern space replete with dramatic li... read more
- 835 Divisadero St., Hayes Valley 94117
- 415-441-4844
CC Rider
Nestled between a pizza parlor and corner store deli, in the unsuspecting Lower Haight, lies a vintage store gem. Tiny in size, CC Rider's got style and soul. You could easily walk right by, but yo... read more
- 152 Geary St., Union Square 94199
- 415-986-0138
John Varvatos
Like the New York CBGB store, John Varvatos brings his part rock n’ roll and part modern style concept to SF. A masculine punch on an otherwise feminine block of Union Square, this two story ... read more
- 201 Post St., Union Square 94108
- 415- 848-1900
Prada
This new store is a beautiful pristine space – no Reem Koolhaas by any means – but a design gem for SF’s Union Square. A scaled-down version of the original ten-story epicenter pl... read more
- 515 Gough St., Hayes Valley 94102
- 415-861-1025
Acrimony Boutique
Discreet “off the beaten path” location, Acrimony is undisputable style. Vibe is street tough meets refined sophisticate with a solid mixture of contemporary and designer brands inspiri... read more
- 597 Hayes St., Hayes Valley 94102
- 415-503-1440
Thread Lounge
What started as a pop-up traveling sample sale is now in a permanent location with no crazy lineups or New York sample sale beasts with claws (and credit cards) ready to attack. Current samples f... read more
- 1810 Union St., Cow Hollow 94123
- 415-440-0231
Devils Own
Down the stairs, away from street life lies a sleek, underground clothing boutique selling all that is Japanese urban chic. This modern space – all white walls, glass displays and large flat ... read more
- 585 Post St., Tenderloin 94199
- 415-440-7700
The Hundreds
Impossible to find, even when standing directly in front, THSF brings cult-like followers in by the hundreds. An LA born concept – original store in Fairfax 'hood – this acclaimed colle... read more
- 827 Leavenworth St., Nob Hill 94109
- 617-217-1400
Ransack Studios
A tiny, sleeper of a boutique is not to be missed with solid collections from local SF artists and designers whose work is influenced by urban living, hip hop culture, and self expression. Pr... read more
- 593 Valencia St., Mission 94110
- 415-552-2220
Density
Moderately sized boutique filled with quality urban designs. Predominantly casual men’s brands such as Fred Perry, Subscript and Free Gold Watch tees, there are select pieces for women as wel... read more
- 2071 Union St., Cow Hollow 94123
- 415- 771-8714
Rugby Ralph Lauren
A must stop shop for the graduating class, this all American Rugby Ralph Lauren boutique brings quality Ivy League status to the otherwise known frat-boy hood. For the privileged few - who look lik... read more
- 77 O'Farrell St., Union Square 94108
- 415-68-3500
Barneys New York
It was a long wait to have a Barneys to call home, and now six floors - beauty, accessories, shoes, premium designers, men’s and a CO-OP - of this SF location brings high fashion to the well ... read more
- 1488 Vallejo St., Russian Hill 94109
- 415-614-0100
Eco Citizen
This isn't a frumpy hippie store. Eco Citizen is as much design conscious as it is environmentally. Forget the hemp jewelry and tie-dye skirts this store gives you modern clothing designed by this ... read more
- 1485 Haight St ., The Haight 94117
- 415-701-7822
RVCA
Formerly a Gap store in the Haight, this much protested commercial space is now home to flagship store for SF brand RVCA. Widely known by surf/skate culture, transcending boutique buyers/shoppers, ... read more
- 55 Stockton St., Union Square 94108
- 415-593-0671
Ben Sherman
Have you ever seen anyone look bad in Ben Sherman? The answer is no, because Brits have a way with wardrobe, right the Beatles? Slim fittings and mod cuts help frat boys appear more ladish, and sor... read more
- 302 Valencia St., Mission 94103
- 415-829-3298
Skunkfunk
Starting as a simple t-shirt collection in '96 this Barcelona line is now bringing euro chic to the Mission. Selling down-to-earth and multi-funktional clothing in a no frills clean environment, th... read more
- 1827 Powell St., North Beach 94133
- 415-837-1909
The Darkside Initiative
Down an un-suspected block lies the formerly loved Recon Nort now known as the Darkside Initiative. Bringing culture to the block, this modern space is ironically brightly lit, open, airy and minim... read more
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