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- 114 Wooster St., Soho 10012
- 646-284-9081
Joie
Los Angeles brand exemplifies the Boho-chic woman. From its oversized distressed boyfriend jeans to its simply constructed sandals, can be dressed up or down. Loose-fitting tops reflect a classic... read more
- 321 Bleecker St., West Village 10014
- 646-590-1251
Jeremy Argyle
Spin-off location of fave Soho button-down bonanza. Brian Jeremy Guttman's the man behind the threads, dedicated to perfecting a classic version of the wardrobe necessity. Shirts are equally at ... read more
- 219 Mulberry St., Nolita 10012
- 646-429-9898
B_Space
Concept store and media studio is essentially Aussie site Billabout brought to life. Expat Australians (and tourists) scoping out nearby Eight Mile Creek and Ruby’s now have a place to stay c... read more
- 868 Broadway, Union Square 10003
- 212-226-8500
Dr. Martens
From Dr. Klaus Maertens’ Bavarian Alp ski accident to the invention of the air-cushioned sole to utilitarian boot embraced by Mods, Skins, Punks, Goths, Grungesters, and popes. Since 1960, en... read more
- 75 Ninth Ave., Chelsea 10011
- 212-370-0975
Giovanni Rana Pastificio & Cucina
Italian national treasure Giovanni Rana started out 50 years ago delivering fresh pasta to overworked Italian moms on a red motor scooter. Now, with a European pasta empire under his belt, he's com... read more
- 65 Prince St., Soho 10012
- 212-334-4000
Ghurka
Seventies-era auction find of ancient Ghurka gear inspired this Connecticut lux leather house. Soho spin-off of Sherry Netherland flagship will have your man weekending in style. Hand-buffed leat... read more
- 160 Mercer St., Soho 10012
Versace
In the words of Donatella herself, "It's better to create a reaction than to create no reaction. That's dangerous." Come prepared to be dressed in clean-lined aggression. Get that cocktail dress, p... read more
- 431 W. 14th St., Meatpacking District 10014
- 646-747-1232
alice + olivia
Once upon a time, Stacy Bendet liked to make pants: skinny pants, striped pants, bell bottoms, she liked them all. The founder of Theory, who also liked her pants, partnered up with her, and the al... read more
- 164 Ludlow St., Lower East Side 10002
- 646-559-0406
ØDD.
No better way to describe this, um, odd new boutique than to let the freak flag fly. "Underground street style” is not afraid to go in dark and alternative directions. Rallying up the crew to... read more
- 211 Elizabeth St., Nolita 10012
- 212-729-1132
Raleigh Denim
North Carolinian mom and pop bring their quest for the perfect pair of jeans to the big town. Export from Raleigh (obvs) takes artisanal approach to denim. Old-school American craftsmanship meets m... read more
- 434 West Broadway, Soho 10012
- 212-219-0999
La Perla
The Botoxed-to-perfection Park Avenue set has long headed to La Perla to get their intimates fix. Downtowners can too, now that there's a high-ceilinged boutique right in the middle of Soho. In add... read more
- 276 Lafayette St., Soho 10012
- 212-993-7894
Liebeskind Berlin
German label’s first U.S. boutique debuts on Lafayette. Focused on leather goods: shoes, belts, and the like. Bold ballerina flats and supple satchels commingle with colorful studded belts an... read more
- 75 Greene St., Soho 10012
Moods of Norway
Wackadoo Scandinavians spotlight Crayola-hued duds for the fashionably loud. After spreading the love in L.A., moody Norwegian trio revs up a rainbow Soho storm. Pepto-Bismol suits for the pretty b... read more
- 97 Greene St., Soho 10012
- 212-226-6136
Tiffany & Co.
Does not serve breakfast, but Audrey Hepburn's spirit still inhabits this classic boutique filled with every bauble a well-heeled gal could want. Famed for a century-plus of exquisite design. Rep... read more
- 23 Howard St., Soho 10013
- 212-510-8455
The Reformation
Bi-coastal fashion house applies green ethos to the runway. Repurposed vintage garments get innovative design treatment. True to LES sweatshop roots, easy-to-wear clothes with winning surprises lik... read more
- 121 Wooster St., Soho 10012
- 212-343-4284
Piperlime
Apparently finding the realm of e-commerce too confining, online powerhouse Piperlime stages a Soho debut. First freestanding boutique is decked out in modern, airy glamour, complete with Central P... read more
- 319 Bleecker St., West Village 10014
- 212-741-7400
Saint James
Started in Normandy in 1889, re-ushered in under the J.Crew umbrella of upscale prep. Iconic nautical stripes and cable knits fill intimate space on Bleecker. Seaworthy sweaters with buttoned shoul... read more
- 106 Franklin St., Tribeca 10013
- 212-925-2511
Gryson
Designer Joy Gryson steps out of the shadow of retailer juggernauts Bergdorf’s and Barneys, champions of her burgeoning brand, to set up her first solo shop. A mere six-year-old accessory lin... read more
- 23 Essex St., Lower East Side 10002
Ethik
Society for Ethikal culture. Pace University grads waste no time getting down to retail. Streetwear purveyors ready to hook you up with hats, T’s, and crisp kicks. All screen-prints done by h... read more
- 285 Lafayette St., Nolita 10012
American Apparel Factory Outlet
Slackers and sneakheads know how to build a wardrobe around nothing but candy-colored t-shirts and hoodies. American Apparel caters to that crowd, along with their size 0 girlfriends. American-made... read more
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Hill & Dale
Restaurant and lounge inspired by early 20th-century music recordin...
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Everything But Water
For women who love that beach chic look, this spot really does have...
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Intermix
One-stop shopping with great blend of cutting-edge chic and ready-t...
