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- 171 S. 4th St., Williamsburg 11211
A Thousand Picnics
Species by the Thousands and Cold Picnic launch a brick-and-mortar mashup. Rustic setting for covetable design. Round out your look (or your apartment’s), source gifts to remember. On the sce... read more
- 400 Fulton St., Brooklyn 11201
- 718-855-8574
Gap Outlet
Back in the summer of '69, Gap sold just Levi's, LPs, and tapes. 1969 was a long, long time ago. All growed up now, 3,000-plus location chain will hook you up with everything from bathing suits to ... read more
- 68 N. 3rd St., Williamsburg 11211
- 718-218-7456
Pilgrim Surf + Supply
Brooklyn version of a classic Cali surf shop. Carries all the stock you'll need to gin up a new lifestyle in a shared Rockaway bungalow. Manny Caro, Danny Hess, Rainbow, Kookbox. Swimsuits for hang... read more
- 326 Wythe Ave., Williamsburg 11249
- 718-388-4884
Beautiful Dreamers
Rustic, charming boutique from stylists April Hughes and Marina Burini. Definite Cali-cool ‘70s vibes, although stays totally up to date. Ceramics, macramé, well-edited racks of clothe... read more
- 438 Seventh Ave., Park Slope 11215
- 718-369-7595
The Ploughman
Tidy little shop in the South Slope used to be called Grab. Now, as the Ploughman, it has essentially the same stuff, but more of it: fancy cheeses and charcuterie (try the beef bresaola, which is ... read more
- 77B Hoyt St., Boerum Hill 11217
- 718-875-0500
Cloak & Dagger
Charming, hole-in-the-wall East Village boutique expands to the BK. Brookelynn Starnes, former designer for Libertine, launched the feminine range in 2006 and it's since been picked up by Barneys ... read more
- 201 Court St., Cobble Hill 11201
- 347 889-6548
Pink Pepper Boutique
This aptly-named Cobble Hill boutique caters to the duality of women: their girly-pink whimsical side, and their spicy- let's-go-out flavor. Brooklyn chicks can peruse the store's brimming treasure... read more
- 464 Bushwick Ave., Bushwick 11206
Kings of NY
Streetwear for the county of Kings. If you’ve seen the “ON MY NY SH!T” T, this is where it was sourced. Rocksmith and Reason, hoodies and caps. Bronx represents with Dont Question... read more
- 109 S. 6th St., Williamsburg 11211
Hickoree's Hard Goods
Head up the stairs above Gordon Bennett for men’s shop from Hill-Side peeps. Dry goods for modern gents, only this is “hard goods.” Exposed brick makes a rustic backdrop for conte... read more
- 174 Franklin St., Greenpoint 11222
- 646-272-8776
Raised By Wolves
Nothing feral about this mom and pop shop. Crisply curated men’s and women’s. Denim from Them Atelier, contemporary looks by Sophomore and Free People, cool pop T’s. Kicks run fro... read more
- 536 Metropolitan Ave., Williamsburg 11211
Fool's Gold
Brooklyn indie label of Duck Sauce and Kid Cudi fame ups its retail presence. Records for sale, natch, but flagship shop also expands into design realm. Collaborations like limited-edition leather ... read more
- 266 Fifth Ave., Park Slope 11215
Housing Works
Like a Goodwill, except with taste. Lovely discards that only a jaded New Yorker could have given up. Get yourself psyched up by lingering over the elaborate window displays (usually stuff that... read more
- 375 Atlantic Ave., Boerum Hill 11217
Malia Mills
Somehow edgy swimwear designer Malia Mills managed to refute the notion that bathing suits looked best on rail-thin models, and she did it without losing her positive attitude or alienating the glo... read more
- 70 Front St., Dumbo 11201
- 718-797-4240
Brooklyn Industries
Started with messenger bags made from billboard vinyl, now a full-fledged New York institution. Artist-owned and artist-managed retailer keeps to a Live, Work, Create philosophy. The creative energ... read more
- 472-474 Fulton St., Brooklyn 11201
- 718-643-9190
Aéropostale
Despite the Frenchie name, one-time Macy’s offshoot is American all the way. Cut from similar cloth as A&F and American Eagle, serves up range of trendy looks for late-teen and early-20... read more
- 407 Graham Ave., Williamsburg 11211
Alter
G-Point faves go co-ed for foray into East Williamsburg. Owners exhibit excellent taste in their well-curated selection. Surprisingly affordable prices on Life/After/Denim, Jeffrey Campbell, Rojas.... read more
- 194 Atlantic Ave., Cobble Hill 11201
- 718-637-2234
Barneys CO-OP
Of the moment, young, emerging-designer wares retailed in open warehouse spaces with "downtown vibe." Casual apparel and accessories, full denim bar. Funky jewelry, pop tart/movie star sunglasses, ... read more
- 351 Van Brunt St., Red Hook 11231
- 718-522-6121
Everbrite Mercantile Company
BK artist Mollie Dash opens a quirky general store in Red Hook. Personal touch evident in the name, cribbed from father’s printing company. Jewelry by the proprietor herself joins up with ecl... read more
- 382 Atlantic Ave., Boerum Hill 11217
Kaight
Gorgeous greenies now have a Brooklyn Kaight for their sustainable boutique shopping. Join fans like Kate Dillon and Emily Deschanel for sleek organic denim from Good Society, Linda Loudermilk, and... read more
- 262A Albany Ave., Crown Heights 11213
- 347.276.2253
The Frock Swap
Finally! Something that's never been done before: The Frock Swap, a high-end consignment shop catering to religious and fashionable Orthodox women. Boasting modest pieces at discounted prices ... read more
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